Mahindra Bolero Max
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ClientMahindra
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Year2023
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RoleComplete Event with Content
The Brief
In April 2023, Mahindra rolled out the Mahindra Bolero Max with a series of national launch events spanning 9 cities across India.
The Execution
The launch events aimed to communicate the best-in-class USP of the Mahindra Bolero Max to media and position it as the most reliable vehicle in its segment. Innovative stage design and presentation techniques were employed to engage and inform media representatives. Simultaneous launches in 9 cities were orchestrated, featuring state-of-the-art animated presentations to ensure media comprehension of key product features. The stage design emphasized excitement and aspirational value, aligning with the commercial nature of the product while enhancing its appeal to consumers. The events also included dealer and financier gatherings, musical performances, dinner, and networking opportunities.
The Impact
The Mahindra Bolero Max launch events successfully engaged media and stakeholders across 9 cities, effectively communicating the product's USPs and generating excitement around the brand. The events contributed to reinforcing Mahindra's dominance in the segment and celebrating the achievement of over 20 lakhs customers.
