Mahindra Formula E
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ClientMahindra
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Year2023
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RoleComplete Event with Content
The Brief
Launch of Formula E & Home Coming of Mahindra Born Electric Vehicle!
The event, held in February 2023 at Tech Mahindra Hitech City, Madhapur, Telangana, marked the launch of Mahindra's Gen3 Formula E racing car and the Mahindra Born Electric Vehicle.The event, held in February 2023 at Tech Mahindra Hitech City, Madhapur, Telangana, marked the launch of Mahindra's Gen3 Formula E racing car and the Mahindra Born Electric Vehicle.
The Execution
We transformed a barren expanse at the Tech Mahindra Hyderabad campus into a 20,000 sq.ft hangar structure. This included a stage elevated 5ft above the ground with customized turntables for dramatic vehicle unveiling. Technological features like LED panoramic displays and a 28ft high Mother box truss enhanced the immersive experience. Celebrities like Disha Patani, Tara Sutaria, and Vicky Kaushal graced the event, adding glamour and excitement.
The Impact
The event attracted a diverse audience of industry luminaries, automotive enthusiasts, media, and stakeholders. Distinguished personalities such as Minister K.T. Rama Rao, Super Star Ram Charan, and Sachin Tendulkar attended, elevating the occasion. The launch left an indelible mark on attendees, showcasing innovation, style, and Mahindra's pursuit of automotive excellence.
