Mahindra FutureScape
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ClientMahindra
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Year2023
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RoleComplete Event with Content
The Brief
Mahindra hosted Mahindra Futurescape in August 2023, an international event held at Lourensford Wine Estate, Somerset West, Cape Town, South Africa.
The Execution
At Mahindra Futurescape, a superdome structure stretching 100 meters in length and 30 meters in width showcased Mahindra's engineering prowess. Two concept vehicles were elegantly displayed on custom-designed movable trolleys, while a fully operational tractor descended from the ceiling—an unprecedented fusion of innovation and automotive prowess. The event also featured the Senior Leadership Team of Mahindra and a special appearance by Oscar-winning music composer AR Rahman.
The Impact
Mahindra Futurescape left an indelible mark on attendees. The event symbolized Mahindra's commitment to innovation and excellence, resonating visually and audibly with audiences.
