Montra Electric
-
ClientMontra Forray
-
Year2024
-
RoleComplete Event with Content
The Brief
The launch of the Montra Forray 3-wheeler electric vehicle in Chennai marked a significant shift in urban transportation. Held on 27th September 2022 at ITC Grand Chola, the event introduced this revolutionary EV to media, influencers, dealers, brokers, financers, and senior management.
The vehicle, offering the convenience of a car in a compact, eco-friendly format, was positioned as a game-changer with the potential to transform users' lives.
The Execution
The 3-wheeler was positioned as a "super auto" through engaging experiences:
Chroma Photo Booth: Guests posed with the vehicle, appearing in photos with superhero capes.
Thought Bubble Engagement: Launch-related questions were displayed, creating thought-provoking interactions as attendees walked by.
Immersive Content: An anamorphic presentation highlighted the legacy and key features of Montra Forray and the Murugappa Group, enhanced by an LED interactive dance and a dramatic vehicle reveal using a split LED screen.
The Impact
The launch effectively showcased the Montra Forray's transformative potential, leaving a lasting impression on all attendees.
The innovative presentation, particularly the immersive content and dramatic vehicle reveal, underscored the EV's role in redefining urban mobility.
