Mantra Logo
The Brief

Polycab, a leading name in the electrical industry for over four decades, embarked on a brand refresh to reinforce its core purpose of "CONNECTING ALL TO A BRIGHTER FUTURE" under new leadership.

The objective was to create an immersive launch event that highlighted Polycab's commitment to innovation, intelligence, comfort, sustainability, and health, encapsulated in the new tagline "IDEAS CONNECTED". The event strategy included pre-buzz, main event, and post-launch engagements for a cohesive brand experience.

The Execution

Theme 'The New Dawn' symbolized Polycab's transformative journey, using the vibrant colors of Fresh Bright Red, Blue, and Purple to represent its various business verticals - cables & wires, FMEG, and Automation. Held at the Jio World Convention Center in Mumbai, the event featured a 6000+ sq. ft LED wall showcasing the new logo and brand narrative. Hosted by Maniesh Paul and Archana Pania, with industry stalwarts Vikram Sathaye and Harsha Bhogle, the event culminated in a live performance by Sonu Nigam. Attendees explored Polycab's offerings through innovative pre-function attractions like holographic fans, a digital brand history wall, and an interactive Experience Center, making it a memorable and engaging experience.

The Impact

The Polycab brand refresh event created a ripple effect that resonated beyond the venue, captivating the collective consciousness. From seamless ground transportation to personalized invitations, every detail was meticulously planned. The anticipation built through the "Save the Date" AV and personalized invitations, crafted with AI precision and the touch of ITJ sir, underscored the significance of each guest. LT video capsules provided a deep dive into Polycab's ethos and vision, setting the stage for the event. The event app acted as a digital concierge, guiding guests effortlessly. Every aspect of the event was a masterclass in execution, leaving a lasting impact and etching Polycab's name in the annals of excellence.